The Splendid and the Vile by Erik Larson
What makes this biography about Churchill so interesting is that it focuses on the man (as opposed to the WWII Prime Minister of England) in all his humanity … his quirks and imperfections, his work, his play, his family, friends and enemies … for a short period of the war. And the story is told […]
I Fear Marketers’ Self-Love Is Getting in the Way of Serving Consumers
Marketers talk a lot about listening to the consumer and providing the custom-content consumers crave, precisely when they want it. We cleverly insert key words, tested visuals, emotional stories, buttons and links…. And then we sit back, gleefully counting clicks. I have a problem with this. It really hit me at the Heath Summit of […]
To Read or Not to Read…. What Would You Do?
Book clubs are slippery slopes. They start off in one direction and then slowly evolve into something else. And pretty soon, you find yourself reading books you have absolutely zero interest in. And the stack of books you do want to read just keeps getting higher and wider. I’ve taken a few approaches to this […]
